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BBM402 Strategic Management

This course examines the theory and practice of defining and implementing business policy. It presents actual case studies of business organizations, including the determination of top-level company policy in such functional areas as finance, marketing, and production. The national ETS Business Exam will be administered during this course. The content of the examination assesses the basic knowledge and understanding gained in the core business curriculum. All prerequisites must be completed prior to registering for this course. Prerequisite(s): BAC 102, BBM 201, BBM 320, BLA 303, BMK 305, ECO 102, FIN 305, and MAT 302

Course Documents

Final Project Format Syllabus 2008 Spring 1

PowerPoint

Chapter 01 Chapter 05
Chapter 02 Chapter 07
Chapter 03 Chapter 10
Chapter 04 Chapter 12